For Entrepreneurs and Small Businessowners Ready to Embrace Their Challenges & Unleash Your Potential

Ready To Break Out of Your Comfort Zone?

Are you standing at the edge of your potential, perhaps even someone who has: 

  • Collected dreams and aspirations like precious gems, and you're ready to give them life. Yet, you often find yourself at the edge of decision, the unknown stretching out before you, filled with both excitement and apprehension.

  • Experienced those flashes of boldness, where everything seems possible, and you yearn to make that your everyday reality. You know that growth isn't just a concept, but a calling — one that you feel deep in your bones.
  • Found that routine has swiftly turned into a rut, and you're actively seeking the map to navigate your way to new horizons. 

AND even though you understand that comfort is soothing, it's in the moments of challenge and change where you feel truly alive. The quiet whisper of 'what if?' echoes through your decisions, hinting at possibilities yet unexplored, pulling you towards something greater.

If only you had a strategy for moving out of comfort into the zone of discomfort and growth?

Here’s the thing…

In the next 30 days (or less) you can create a personalised plan to:

  • Gain insight into personal comfort zones and the psychological underpinnings that drive your need for comfort.
  • Learn actionable strategies to embrace and navigate discomfort, transforming it into a powerful catalyst for growth.
  • Develop the skills to set ambitious goals and pursue continuous personal and professional growth.

The brilliant news is, you can start to do this right now!

It's easy when you know how. I use this process with my coaching clients who are ready to break free of their comfort zones and I'm now going to share the exact steps with you.


“Beyond Comfort: How to Embrace Discomfort For Breakthrough Success” is a self-coaching guide that will take you on a journey that will challenge your perceptions, push your boundaries, and ultimately lead you to a life of fulfilment and unparalleled achievement.

It's a PDF download of bite size information, self coaching prompts and action steps to help you move beyond your comfort zone, so you can achieve your goal of success.

Card Image - Beyond Comfort Digital Guide

What Awaits Inside:

  • Unveiling the Comfort Zone: Delve deep into the psychology of comfort, uncovering why it's so seductive yet limiting.
  • The Power of Discomfort: Explore the untapped potential that lies in discomfort and how it can be your greatest ally in achieving success.
  • A Practical, 6-Step System: Learn to navigate discomfort with a detailed, step-by-step action plan uniquely designed to transform discomfort into a tool for growth.
  • Personal Reflections and Actions: Engage with thought-provoking prompts and practical steps encouraging introspection and real-world application.

If you love details you'll find the full version of what's included by scrolling to the bottom of the page.

Whether you're an entrepreneur, a professional seeking growth, or anyone looking to break the chains of the ordinary, "Beyond Comfort" is your guide. It's time to move beyond the familiar and embrace the discomfort that heralds true success.

Taking action with this self-coaching guide helps you ....

Enhanced Self-Awareness

You can make more informed decisions about your growth paths by becoming more aware of your habits, fears, and resistance points. Enhanced self-awareness is the first step toward meaningful change.

Strategic Goal Setting

You can effectively channel your efforts by setting well-defined goals, ensuring that every action aligns with their broader growth and development objectives.

Critical Thinking & Problem-Solving Skills

As you learn to reflect on your discomfort and the challenges holding you back, you naturally enhance your critical thinking and problem-solving abilities.

Resilience Building

By gradually learning to embrace and navigate discomfort, you will build resilience. Increased resilience enables you to handle future challenges more effectively, reducing the stress and anxiety associated with new or unexpected situations.

Motivation & Commitment

With practical steps and strategies to keep yourself motivated and committed, you are less likely to abandon your growth journey when faced with obstacles.

Real-World Application

Instead of just understanding the theories behind comfort and discomfort, you will discover how to apply these ideas directly to your life, leading to tangible improvements.

Vision and Future Planning

By clearly visualizing where you want to be, you can better align your daily actions with your long-term visions, leading to more coherent and purposeful growth.

Empowerment & Confidence

As you progress through the guide and start moving out of your comfort zone, you will naturally feel more empowered and confident. This boost in confidence can spill over into various life aspects, improving relationships, work performance, and overall life satisfaction.

Continuous Learning & Growth

"Beyond Comfort" doesn't just offer a one-time solution; it equips you with a mindset geared toward continuous learning and growth. This mindset ensures that you can keep evolving long after you've finished the guide, making it a gift that keeps on giving.

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Intro Photo - Beyond Comfort Guide

Hey there, I'm Jo

I'm the founder of the Financial Fitness Club & Mindset Bookstore ....

  • Youngest female partner in a firm of Chartered Accountants (way back in the day!)  

  • Business owner for over 24 years

  • And I've been a financial coach and consultant for over 18 years now

  • Mindset mastery: To deepen my understanding of the human mind, I pursued certification as a Mindset Coach from the prestigious Mindset Coaching Academy. This training equipped me with powerful tools to tackle many mindset issues.

I'm here to share my expertise with you, providing insights, strategies, and techniques to help you move out of your comfort zone and head towards financial, business and personal success. 

Frequently Asked Questions

Who Is This Guide Designed For?

"Beyond Comfort" is designed for anyone looking to push their boundaries and achieve personal or professional growth. Whether you're an entrepreneur, a professional seeking advancement, or someone looking to make significant life changes, this guide provides the tools and insights to help you step out of your comfort zone and embrace the challenges that lead to success.

What Makes "Beyond Comfort" Different from Other Self-Help Books?

Unlike many self-help books that offer generic advice, "Beyond Comfort" provides a practical, step-by-step system to understand and harness the power of discomfort. It combines psychological insights with actionable strategies to offer a comprehensive roadmap for transformative change.

How Long Will It Take to See Results from This Guide?

The time it takes to see results can vary based on individual commitment, the nature of your goals, and how deeply ingrained your comfort zone is. However, following the guide and consistently applying the steps and exercises, you will experience shifts in your mindset and actions within a few weeks.

Do I Need Any Special Resources or Tools to Use This Guide?

No special resources or tools are required. You might find a journal or notebook helpful for the reflection exercises (if you don't print out the guide) and a quiet space for introspection. The most important thing you'll need is an open mind and a commitment to challenging yourself.

Can "Beyond Comfort" Help with Specific Fears or Phobias?

While "Beyond Comfort" is designed to help you tackle general discomfort and step out of your comfort zone, it's not a substitute for professional therapy or treatment for specific fears or phobias. However, the principles may complement your ongoing therapies or personal development efforts.

Is This Guide Suitable for People at All Career or Life Stages?

Absolutely. "Beyond Comfort" benefits anyone, regardless of their life or career stage. The principles and exercises are adaptable and can be applied to various scenarios and challenges, whether you're just starting, looking for a change, or seeking to maximize your potential.

What If I Find the Exercises Too Challenging or Uncomfortable?

Feeling uncomfortable is a natural part of the process and indicates that you're stepping out of your comfort zone. However, the guide is designed to allow you to progress at your own pace. If an exercise feels too challenging, take a step back, reflect on what's causing the discomfort, and adjust your approach if needed. Remember, growth happens step by step.

Can I Use This Guide along with Other Self-Improvement Methods?

Yes, "Beyond Comfort" can complement other self-improvement methods and personal development strategies. It's flexible and can be integrated with other helpful tools and techniques.

What Should I Do If I Start Reverting to My Old Comfort Zone Habits?

It's normal to face setbacks when trying to make significant changes. If you find yourself reverting to old habits, revisit the relevant sections of the guide, reflect on your motivations and goals, and don't be afraid to start again from where you feel comfortable. Persistence and resilience are essential.

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If you like a bit more detail, here are the key topics covered:

Unraveling the Comfort Zone

This section introduces the concept of the comfort zone, discussing its psychological underpinnings and why it's a natural and essential part of human behaviour. 

  • Understand the comfort zone, its characteristics, and how it manifests in various aspects of life.
  • Delve into why we're so drawn to the comfort zone. Explore the benefits of comfort, such as reduced stress, predictability, and the opportunity for rest and rejuvenation. 
  • Address the pitfalls and limitations of lingering too long in the comfort zone. Discover how it can lead to stagnation, missed opportunities, and a lack of fulfilment. 

Decoding Discomfort

Shift focus to the Discomfort Zone, redefining it as a space of potential and growth. 

  • Explore what discomfort means, its various forms, and how it acts as a signal for change and self-improvement. 
  • Expand on how discomfort can propel you toward your goals. Learn about the transformative power of discomfort, how it fosters innovation, motivates action, builds resilience, and broadens your perspective. 

The 6-Step Discomfort System

This section is about moving from contemplation to action.

  • Begin the practical application section with the first three steps to gain deep insight into your discomfort and craft a vision for your future.
  • Then, there are the final three steps of the Discomfort System: preparing for action, starting small, and committing to the journey. 

Your Transformative Journey

This section is a motivational call to embrace the lessons learned, apply them consistently, and continue the journey of growth and self-discovery.

Each chapter is meticulously crafted to guide you through understanding, reflecting, and acting on the principles of comfort and discomfort. Remember
"Beyond Comfort" is not just about theoretical knowledge; it's a practical guide designed to inspire and facilitate real change in the reader's life.

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  • Jo Outram - Financial Fitness

    “My financial situation before working with Jo can only be described as ‘money chaos’. The increased self-awareness has been empowering.”

    Owner, Accendo Coaching & Training

  • Jo Outram - Financial Fitness

    “She knows everything and anything to do with financial management and money mindset. Highly recommended!”

    Writer, Editor, Indie Author

  • Jo Outram - Financial Fitness

    “Jo is the most supportive person, who makes you focus on what's needed to get your finances to where they need to be. I'd highly recommend any of her products or services”

    Andrea Gillard Design - Creator of Beautiful Spaces